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    Fourpoints Real Food Energy Bar: REI, Backpacker Magazine, and Conservation Colorado

    Fourpoints Real Food Energy Bar: REI, Backpacker Magazine, and Conservation Colorado

    For Immediate Release                                                                                                                                                                     Contact: Kevin Webber
    (303) 589- 6848
    kevin@fourpointsbar.com

    Fourpoints® bars in Backpacker Magazine - Now Available At REI

    Denver, Colorado (June 07, 2017) – Fourpoints is thrilled to announce that it’s Real Food Energy Bars are now available at REI stores in the Rocky Mountain region and online.

    Fourpoints creators combined backgrounds in sports nutrition, fitness, and culinary arts to offer a truly unique real food energy bar; designed specifically for active and healthy minded individuals that expect more out of their adventure foods.

    Recent media includes features in the spring issue of Ski Magazine for the “Snack Smart and Ski Better” segment, and Backpacker Magazine’s heralded 2017 Gear Guide as the “Slow Burn Energy Bar.” 

    Fourpoints doesn’t just aim to be a product, but in joining Conservation Colorado and the Colorado Outdoor Business Alliance, show it wants to be a brand that supports the outdoor lifestyle and issues important to Colorado; making it the perfect partner for REI and it’s more than 5 million dedicated CO-OP members.

    “Our tagline, WHEREVER YOU PLAY®, embodies where we want our brand to live,” said Kevin Webber, Co-Founder of fourpoints. “We all deserve an energy bar that can deliver clean energy, be easily enjoyed on-the-go, and taste amazing all in the same package.  We want the tagline to also send the message that we all have a responsibility to protect those places we play through better environmental stewardship, outdoors ethos, and community engagement.”

    Fourpoints Real Food Energy Bars are macronutrient dense, offering balanced nutrition which fuels better outdoor performance.  Natural ingredients are measured with purpose to achieve specific ratios of carbohydrates, protein, fats, and fiber for slower digestion; providing a better glycemic load for hours of sustained energy.  Unlike most other bars on those crowded shelves, they won’t freeze on the chairlift and they won’t disintegrate in your pocket, or pack.

    Fourpoints bars are available in 5 flavors.  With playful, home grown names like Powder Day PB & J and Big Mountain Banana Bread, every 2.5oz bar is rich in antioxidants and essential vitamins and minerals. Fourpoints bars are designed to deliver that needed energy before, during, or post-activity.  Made from low glycemic dried plums and medium glycemic dried figs as the primary source of carbohydrates.

    The combination of fiber rich super-fruits along with heart healthy fats and more than 10 grams of protein work together to provide slow burning energy without the sugar spikes and crashes associated with so many other energy bars. (MSRP: $3.00/bar).

    About Fourpoints

    Fourpoints Real Food Energy Bars were born at 14,000 feet, designed to elevate the energy bar and make it better than it has to be, so you can perform better when you need to. We make our bars using real food ingredients because we believe real energy comes from eating real food. We craft our bars using RAW superfoods like dried plums, figs, cashews, almonds, hemp seed, flax seed and whey protein isolate with absolutely NO additives, NO preservatives, NO vague “natural flavors”, or anything artificial. Just real food! This is the energy bar made the way nature intended.

    For more information, please visit www.fourpointsbar.com or find us on Facebook & Instagram.

    Click below for press links:


     

     

    https://www.backpacker.com/gear/fourpoints-bars


    https://conservationco.org/coba/ 

    Fourpoints® Bar and ink!® Coffee partner to offer unique whole food bar in all 16 Colorado locations!

    Fourpoints® Bar and ink!® Coffee partner to offer unique whole food bar in all 16 Colorado locations!

    FOR IMMEDIATE RELEASE    

    Monday, Feb. 13, 2017

    CONTACT:                                                                                     

    Kevin Webber, CEO/CO-founder                                 

    Fourpoints®

    kevin@fourpointsbar.com

    303-589-6848

     

    FOURPOINTS® BAR AND INK!® COFFEE PARTNER TO OFFER

    UNIQUE WHOLE FOOD BARS IN ALL 16 COLORADO STORE LOCATIONS

     

    DENVER―On Monday, it was announced that Fourpoints® Bar and ink!® Coffee collaborated to launch a partnership allowing all 16 Colorado-based shops to carry the all-natural, high performance whole food nutrition bars.

    Beginning today, all five Fourpoints® bar flavors including Mountain Mocha-Espresso Bean (featuring ink! Coffee espresso grind), Big Mountain Banana Bread, Powder Day PB&J, Alpine Apple Cinnamon and Downslope Dark Chocolate Coconut, will available to sample at a variety of ink! Coffee locations.

    "One of the great things about Colorado is that it is full of passionate talented individuals that believe in community engagement and supporting one another,” Fourpoints® co-founder, Kevin Webber said. “We are very excited to partner with ink! Coffee!  To take it a step further we also source our espresso grind for our Mocha-Espresso bar through ink!, which really brings the relationship full circle and improves the taste of our bar."

    Fourpoints® Bar and ink!® Coffee are both Colorado-born businesses that understand the importance of backing one another to raise awareness to support local business owners and to Always Buy Colorado.

    "Our relationship with local vendors is one of our cornerstones in which ink! Coffee thrives,” ink!® Coffee founder, Keith “Herbie” Herbert said. “In being a lifestyle brand like us, Fourpoints® aligns with our mission to offer healthy, sustainable, tasty products all wrapped up in a hip, athletic, local brand attracting friends and customers who are just like us.”

    To learn more about Fourpoints® bars and ink!® Coffee please visit:

    fourpointsbar.com

    inkcoffee.com

     

    About Fourpoints® Bar

    Fourpoints®, founded in 2014 by brothers Kevin and Patrick Webber and friend Steve Shenfish, is an all-natural, raw, whole food nutrition bar designed to give real long sustained energy through whole foods by balancing the macronutrient ratios and optimizing blood sugar response by using low and medium glycemic sugars from dried plums and figs. All bar ingredients are of the highest quality including 100% grass-fed whey protein isolate and organic shelled hemp seeds, just to name a few.

     

    About ink!® Coffee

    ink!® Coffee Co. is proud to use and support locally made products. ink!® Was started in Aspen in 1994 by a local ski bum. ink!® roasts its own coffee locally in Denver, CO. ink!® Coffee has come a long way from their first retail store in Aspen, Co, adding fifteen additional retail stores in the metro Denver area but they still have that passion that started it all. No corporate coffee here. Just a former ski bum and lots of talented baristas with a passion to bring yo

    The Power of a Handshake

    The Power of a Handshake

    I heard a great quote today; if you don't read enough of you're uninformed and if you read too much you're misinformed.

    How do you reach a consumer that is both uninformed and misinformed at the same time.

    Today at a recent sampling event at a local coffee shop I set up our hop-up counter to sample our delicious Fourpoints® bars.  This is a necessary measure in an effort to differentiate ourselves, educate, and promote our brand amidst a saturated crowded market place.  

    It is an uphill battle every day showing people how we are better.

    Some people would stop for a sample but many others would simply walk right on by (eyes buried in their phones) not even noticing me.  One man walked by me up to the counter where he ordered his coffee and paid for it not even looking up to make eye contact with the cashier. He was polite and said "thank you" but never once looked away from his phone.

    He then walked right by me yet again but this time I extended my hand out to shake his hand.  

    He looked up and replied "I didn't even see you here, what do we have?" We then went on to have a good five-minute conversation about nutrition, about supporting local, and about being a game changer in our product category.  It ended with a sale and a handshake.  All of this got me thinking... how do you truly reach people anymore?  How do you shake someone's hand on social media?  In an attempt to become more connected and closer to one another we're actually growing further apart.  The man mentioned that he had seen us on Instagram but obviously none of those posts prompted him to get to know us or even purchase our product.  It took a handshake and an conversation like it did in the old days before we were so connected to our devices.   As a society we are more concerned with hollow connections via "likes" and "followers" on social media than making any real personal connections.  Two months ago we were a sponsor at the American Diabetic Association "tour de cure" bike race.  For those of you who don't know much about our product, one of the major points of emphasis is it's low glycemic load.  Last week I received a touching email from the division manager at ADA here in Denver that we have been working with prior to the event. His email was to inform me of his moving on to further his PhD in nutrition and continue his work to help those with diabetes.  But more importantly he was simply wishing us future success as he was truly inspired by us, our story, our product, and our values. 

     In his own words:

    "It has been a pleasure getting to know you and your company Fourpoints! I appreciate your dedication to producing nutritious, wholesome foods good for any demographic. If I recall correctly, your inspiration for your delicious product  was drawn from creating a healthy product for a family member with diabetes, as well as, creating a creating a superior product for athletes. Well my friend, mission accomplished and I wish you much success in the future.  It is dedicated advocates like you that help individuals living with diabetes moving forward and optimistic for diabetic advances in the future!"

    It's real connections like these that leave me optimistic on days like today that despite the uphill battle to grow our business, that reaching people and changing the world truly can happen if you just extend your hand.

    -Kevin Webber
    Co-Founder Fourpoints® Bar

    Nutrition for Hiking & Climbing

    Nutrition for Hiking & Climbing

    SUMMER IS HERE AND THE MOUNTAINS ARE CALLING.. 
    MAKE SURE YOU HAVE THE ENERGY TO ANSWER!

    Here a some basic whole food nutrition tips to ensure that you experience a safe, successful, and fun climb!

    To keep things simple we will break this down into a 3 phase series:
    1.  Pre-Climb Nutrition
    2.  During your Climb Nutrition
    3.  Post-Climb Nutrition and Recovery

    1.  Pre-Climb Nutrition

    HYDRATE & Carb Load

    Hydration, above all else, is the single most important element to success at altitude.  Aim for 100-135 ounces of water the day before to properly hydrate.  I also find that carb loading with complex carbs the night before helps ensure you have the energy for a long day of strenuous climbing/hiking.  While high fat foods are energy dense, they require more oxygen to metabolize.  At altitude, your body needs all the oxygen it can muster.

    2.  During Climb Nutrition

    Balanced Blood Sugar

    Carbohydrates are the most important macronutrient for endurance activities.  Low carb stores result in low blood sugar which in turn, lead to confusion, lack of coordination, and disorientation.  All are bad things at 14,000 feet.  

    Keep the carbs coming regularly throughout your climb to stay ahead of the game.  Mix in some quick absorbing protein to keep muscles fed and stave off feelings of lethargy.  We created Fourpoints bars specifically for this phase to provide balanced energy without spikes or crashes.  Remember, by the time you feel hungry, you're already behind the eight ball.  

    Continue to hydrate the same throughout the day.
     

    3.  Post-Climb Nutrition

    Recovery

    After your climb your body is spent.  Carb stores are depleted and your muscles are too.  A high protein/ high carb meal or snack balanced with some good healthy fats will repair muscle tissue, replenish lost carbohydrates have you feeling better in no time.  

    For more information or to purchase Fourpoints® bars, visit our website www.fourpointsbar.com