(Featured Photo by Keri Bascetta)
FOR IMMEDIATE RELEASE:
Born at 14,000 feet, Colorado based Fourpoints® is elevating the energy bar!
The SLOW-BURN energy bar announces expansion into Safeway & Natural Grocers
Denver, Colorado (June 18, 2018) – Walk down the nutrition bar isle, it's crowded, colorful, confusing, and you're constantly doing it - looking for something that stands out, hungry for something different, and hoping for something better. From its conception nearly 10 years ago by brothers Kevin and Patrick Webber, Fourpoints® has always been about “better.” What started then as an idea at 14,000 feet has slowly become realized as they announce today that their SLOW-BURN Real Food Energy Bars are expanding in REI, and into Safeway, and Natural Grocers.
With combined backgrounds in sports nutrition, fitness, and culinary arts, alongside their families fight with diabetes, the creators of Fourpoints® crafted their high protein, real food energy bars around a unique base of plums and figs with a low to moderate glycemic load for long sustained energy. Initially designed for outdoor enthusiasts who expect more out of their adventure foods, the slow-burn energy bars have finally transitioned into the natural and conventional retail space with their launch into Safeway and Natural Grocers.
“Our bar is really unlike anything else on the market, so we’re disrupting the category a bit with what our product promotes. says Kevin Webber, Co-Founder. Being that we created this for our own active lifestyle, we decided to first build our brand within the outdoor industry we grew up in, where we could better communicate the function of our product and what makes us different before moving into the mainstream.”
Fourpoints® bars balance proteins, fats, and low to moderate glycemic carbohydrates to support hours of sustained energy while avoiding sugar-spikes and crashes that derail performance and healthy blood sugar. The only plum and fig-based bar on the market combines with high-quality whey protein isolate, hempseed, and assorted nuts and superfoods to create a truly unique taste! Using no additives and preservatives, their product follows their company mantra of less is more and leave no trace.
Fourpoints® aims at becoming more than just a product however, in joining Conservation Colorado and the Colorado Outdoor Business Alliance, they show that they intend to be a brand that not only promotes outdoor recreation (and your ability to get the most out of your performance) but also protects that public land you play on, making it the perfect partner for REI and it’s more than 5 million dedicated CO-OP members.
“Our tagline, WHEREVER YOU PLAY®, embodies where we want our brand to live,” says Webber. We want our tagline to also send the message that we all have a responsibility to protect those places we play through better environmental stewardship, outdoors ethos, and community engagement.” At their first Outdoor Retailer Snow Show exhibition this past January, Fourpoints® hosted a conservation happy hour collecting signatures for the arctic refuge. Attendees included Colorado Senator Michael Bennett.
Asked about their recent velocity and competing in such a crowded space, brother Patrick says that people are always quick to point that out. “I just smile and remind them that the market is always hungry for something different.”
Fourpoints® bars are available in 7 unique flavors. With playful, home grown names like Powder Day PB & J Backcountry Banana Bread, and Trailhead Gingerbread, each bar is rich in heart healthy fats, high in fiber, and offer 10 plus grams of protein. Good for energy before, during, or post-activity, or just as a healthy snack to get you by for a few hours. (MSRP: $3.00/bar).
Say goodbye to sugar-spikes and crashes! Born at 14,000 feet and made from 100%-real food, Colorado based Fourpoints® elevated the energy bar and made it better than it has to be so you can perform better when you need to! Featured in the 2017 Backpacker Gear Guide for "Slow Burn Energy," Fourpoints® crafts its bars around a unique base of RAW superfoods like dried plums, figs, cashews, almonds, hemp seed, flax seed and whey protein isolate with absolutely NO additives, NO preservatives, NO vague “natural flavors”, or anything artificial. Just real food! This is the energy bar made the way nature intended.
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