For Immediate Release Contact: Kevin Webber
(303) 589- 6848
Fourpoints® bars in Backpacker Magazine - Now Available At REI
Denver, Colorado (June 07, 2017) – Fourpoints is thrilled to announce that it’s Real Food Energy Bars are now available at REI stores in the Rocky Mountain region and online.
Fourpoints creators combined backgrounds in sports nutrition, fitness, and culinary arts to offer a truly unique real food energy bar; designed specifically for active and healthy minded individuals that expect more out of their adventure foods.
Recent media includes features in the spring issue of Ski Magazine for the “Snack Smart and Ski Better” segment, and Backpacker Magazine’s heralded 2017 Gear Guide as the “Slow Burn Energy Bar.”
Fourpoints doesn’t just aim to be a product, but in joining Conservation Colorado and the Colorado Outdoor Business Alliance, show it wants to be a brand that supports the outdoor lifestyle and issues important to Colorado; making it the perfect partner for REI and it’s more than 5 million dedicated CO-OP members.
“Our tagline, WHEREVER YOU PLAY®, embodies where we want our brand to live,” said Kevin Webber, Co-Founder of fourpoints. “We all deserve an energy bar that can deliver clean energy, be easily enjoyed on-the-go, and taste amazing all in the same package. We want the tagline to also send the message that we all have a responsibility to protect those places we play through better environmental stewardship, outdoors ethos, and community engagement.”
Fourpoints Real Food Energy Bars are macronutrient dense, offering balanced nutrition which fuels better outdoor performance. Natural ingredients are measured with purpose to achieve specific ratios of carbohydrates, protein, fats, and fiber for slower digestion; providing a better glycemic load for hours of sustained energy. Unlike most other bars on those crowded shelves, they won’t freeze on the chairlift and they won’t disintegrate in your pocket, or pack.
Fourpoints bars are available in 5 flavors. With playful, home grown names like Powder Day PB & J and Big Mountain Banana Bread, every 2.5oz bar is rich in antioxidants and essential vitamins and minerals. Fourpoints bars are designed to deliver that needed energy before, during, or post-activity. Made from low glycemic dried plums and medium glycemic dried figs as the primary source of carbohydrates.
The combination of fiber rich super-fruits along with heart healthy fats and more than 10 grams of protein work together to provide slow burning energy without the sugar spikes and crashes associated with so many other energy bars. (MSRP: $3.00/bar).
Fourpoints Real Food Energy Bars were born at 14,000 feet, designed to elevate the energy bar and make it better than it has to be, so you can perform better when you need to. We make our bars using real food ingredients because we believe real energy comes from eating real food. We craft our bars using RAW superfoods like dried plums, figs, cashews, almonds, hemp seed, flax seed and whey protein isolate with absolutely NO additives, NO preservatives, NO vague “natural flavors”, or anything artificial. Just real food! This is the energy bar made the way nature intended.
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