“The California Prunes brand represents all that makes California Prunes exceptional. It’s more than a logo and a tag line, it’s a statement about being the best,” said Zea. “California Prunes are a versatile and functional ingredient making them particularly attractive for manufacturers, such as Fourpoints.”
In addition to the California Prunes brand integration on the Fourpoints packaging, California Prunes and Fourpoints are partnering on strategic integration opportunities including co-promotion via special events, social media outreach, sampling, and more. Fourpoints will be on center stage at this weeks’ Naturally Boulder Annual Autumn Pitch Slam.
Created in 1952, The California Prune Board aims to amplify the premium positioning and top-of-mind awareness of California Prunes through advertising, public relations, promotion, nutrition research, crop management and sustainability research, and issues management. The California Prune Board represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers under the authority of the California Secretary of Food and Agriculture.