My name is Tom Caruso. I am the owner of a chain of sports nutrition stores, we are both offline and online. I created this blog to share my experiences with readers and to help create a sports nutrition business.

I would like to note right away that it is quite risky to open a sports store for a person who is absolutely far from sports. If you can still understand sportswear and footwear, when it comes to equipment, simulators and other things, you will grasp at your head. So if you’ve never dealt with sports in your life, you might want to think about another business idea. Or hire a good business consultant who understands the specifics of the sporting goods market.

In my blog, you will find a guide on how to start your own business, what problems you may encounter and how to quickly get into the black.