It is important to understand that not only experienced athletes who know exactly what they need and for what, but also newcomers to the business will come into your store. Beginners will need quality advice. Therefore, the salespeople who will be behind the counter should be well versed in all matters of sports and dietary nutrition.
It is best for salespeople to be paid on a rate+percentage basis. If the salesman learns that the amount of his salary for the current month directly depends on how much product he sells, it will motivate him to work more actively.
Advertising a sports nutrition store should be in places that relate to sports: the same fitness clubs, gyms, sports complexes and other institutions. To reduce marketing costs, you can make mutual advertising arrangements with sports establishments. They place your promo on their premises, and you advertise them in your store. It will be beneficial to both parties. Such advertising can cost you nothing at all.
If your store has not acquired loyal customers, then the chances for long-term success he little. Because of the narrow specialization of most of these stores live only through regular customers. So immediately develop an advertising strategy aimed precisely at how to get the base of regular customers. You can do this by introducing discount cards for discounts on future purchases. This will begin to encourage those who already have such a card to come back to your store again for purchases.
Run a variety of promotions. For example, if your store is located in a sports complex and its range of oxygen cocktails, you can organize joint promotions. For example, every 3rd visitor to the sports complex receives a cocktail as a gift. Or at all arrange a day of free cocktails. Of course, such activities will have to spend some money, but if the effect of the shares will be noticeable and the number of regular customers will increase, then you will quickly recoup all your investment in advertising.
When it comes to choosing sports nutrition, people often trust their personal trainer. Therefore, try to establish contacts with coaches of several well-known sports complexes, located near your store. They can advise their customers to buy products in your store on certain terms of cooperation (for example, for this you will sell them sports nutrition at a personal discount).