Our Story

saddle connecting Mt. Oxford and Mt. Belford the birthplace of Fourpoints Bar

Connecting saddle of MtOxford (14,153') and Mt. Belford (14,197') 


Fourpoints Bar was created out of our passion for the outdoors, recreation, and clean eating, and was inspired by our family's fight with diabetes.

We get it, it sucks hitting a wall and bonking with miles to go.  Blood sugar crashing is a common problem shared by many athletes, active minded individuals, and outdoor enthusiasts adventuring in the great outdoors, and one we experienced first-hand in the middle of a lightning storm while descending a 14,000 ft. peak in Colorado in 2007. 

That incident started us down a path in search of a healthier alternative in the overcrowded bar market.  As wilderness athletes and sports nutritionists just trying to fill a need in our own backpacks, and inspired by our family’s fight with diabetes, we sought to create a unique offering that simply (and deliciously) fuels you better - so you can perform longer. 

We scoured the world for the best ingredients, no matter the cost, to bring consumers an innovative on-the-go product that is delicious, incredibly effective at providing long-lasting energy without the CRASH, and 100% real food without the "REAL B.S."  As a result, we pioneered the FIRST & ONLY prune-based bar on the market, creating the “SLOW-BURN ENERGY BAR” that has become our flagship product.

With a lack of healthy, low-glycemic options available on the marketplace, we’re raising the bar as a next generation product that offers the innovation required to grow the category.  The impact of our business however, goes deeper than just physical health. We’re a company invested in conservation, and supporting our troops.  As a 1% For The Planet member, every purchase made supports select non-profits in the outdoor industry and our ‘Wherever You Play’ initiative works to PROTECT public lands & access, PRESERVE wild places & resources, PROMOTE an outdoor lifestyle that is culturally diverse, and to get outside and PLAY!

We hope you enjoy our bars and the hours of unrivaled energy they provide!

Follow our adventures @fourpointsbar and use #whereveryouplay

-Kevin & Patrick Webber

Kevin and Patrick Webber - Co-Founders of Fourpoints


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